Saturday, January 20, 2007

She's in it to win it! My speculation on media coverage in 2008.

Hillary Clinton announced she's launching an exploratory committee on her website. I found it amusing that CNN's only lead on the story was showing streaming video from Hillary's website. They even had to stop playing the video so they could wait for it to load. Do we even need television news anymore, much less cable?

The web really changed the landscape of election coverage three years ago and I can't wait to see where we'll be one year from now. Back in 2004, it was the year of the blogger. In 2005, we were just regrouping. Then 2006 brought us YouTube and Web 2.0 in all its glory. Will the 2008 election be defined by even more citizen journalism, blogging, del.icio.cious, Digg, Technorati and YouTube? The Hillary story hasn't even made it to the top of the pile on these sites yet. Likely because it's a Saturday morning.

And what role will MySpace play, if any? Are we already sick of MySpace? I'll probably always log on to MySpace just to keep track of all the long lost friends I've found on there, but the novelty has worn off. Hillary should have a MySpace page if he wants to win and so should all the others. It's a great vehcile for releasing campaign material of all kinds. Imagine MySpace next year filled with Obama chicklets, Hillary videos, McCain embedded photos, blogs about young activists' activities, and "street teams" in MySpace groups.

Hillary's announcement includes the promise of upcoming video chats this week so supporters can have a converstation with the Senator/former First Lady/no Tammy Wynette standin' by her man. In 2004, we had blogs. In 2008, we'll have vlogs. It's going to be about much more than JibJib.com now with all that user-created content swimming around inside the WWW. New Internet stars will be born next election year, mark my words.

Video conferencing with Hillary during her exploratory phase? It makes the world smaller if you ask me. Some kid in Iowa is going to get to talk with Hillary online in a way that never would have been available to that kid before. When Bill Clinton ran, MTV invited young people to a forum of sorts where they got an audience with Clinton and got to ask him questions. (Isn't that where "I didn't inhale" came from? It's been so long now I can't remember). Now you can just switch on your laptop and your webcam to get an audience with Mrs. Clinton. You can also bet that kid who gets to ask the Senator via video what her new new healthcare plan is will also get right onto his blog as soon as Hillary finishes answering the question.

The political landscape (or landmines if you will) of 2008 is emerging with Clinton, Obama and Edwards showing up on the Left. Brownback, McCaine and Lord Only Knows who else on the right. I'm starting to keep track though now. It's only starting to get interesting. Will the winner be the one whose campaign was savvy enough to navigate Web 2.0?

2 Comments:

Anonymous Anonymous said...

Hey, there is a Hillary Clinton myspace, the link is http://www.myspace.com/hillaryclinton2008

12:52 PM  
Anonymous Anonymous said...

Hillary does have a myspace
http://www.myspace.com/hillaryclinton2008

3:20 PM  

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